In the "normal" world physical beauty, romance, lust, and sex are the things most people desire above all else. They spend much of their time thinking about them — most of their life is spent seeking them and/or wishing they had more of them.

They're valued so highly that many people believe religion couldn't be true, or valid, or even good because it puts limits on sexual behaviour. Think about that for a minute. That's accepted as a big reason not to believe in God or his Word — the idea that God would forbid certain sexual situations is so unacceptable that God must either be wrong or not even exist at all. Sex is the "god" of our culture, since it takes priority over every other thing.